Using Character Integrity Guidelines to Protect Franchise Characters

If you are the owner of a property that is being licensed into a potential motion picture franchise, how do you contractually protect the rights to your existing character or property so that the movies and related items being created do not damage your preexisting property? This article examines the approaches customarily utilized.

21 minute readSeptember 28, 2011 at 02:54 PM
By
Mark Stankevich
Using Character Integrity Guidelines to Protect Franchise Characters

In recent years, Hollywood has become more and more a business of creating and exploiting franchises rather than simply making and distributing movies. This is partly because the costs of

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