Undressing .XXX: Sexier Than the Name Itself

Historically, big corporations with multi-million dollar brands and the adult-entertainment industry have been on opposite sides of the fence over brand protection, with owners of famous brands like Nike, Starbucks and Lexus claiming any association of their marks with adult entertainment constitutes dilution by tarnishment. The adult-entertainment industry has very often met such claims as unfounded attempts to stifle its First Amendment right of free speech. Ironically, but legally predictably as far as protecting e-commerce interests, since the introduction of .XXX, both camps are united in a battle with ICANN and ICM to protect their brands from misappropriation.

27 minute read October 28, 2011 at 09:35 AM
By
Eric T. Fingerhut And Shannon M. McKeon
Undressing .XXX: Sexier Than the Name Itself

First proposed to the Internet Corporation for Assigned Names and Numbers (ICANN) in 2000 and quickly rejected, proposed again in 2004 and cast off by ICANN again, the Internet's red-light district ' the .XXX top level domain name (TLD) ' is finally a reality.

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