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Undressing .XXX: Sexier Than the Name Itself

By Eric T. Fingerhut and Shannon M. McKeon
October 28, 2011

First proposed to the Internet Corporation for Assigned Names and Numbers (ICANN) in 2000 and quickly rejected, proposed again in 2004 and cast off by ICANN again, the Internet's red-light district ' the .XXX top level domain name (TLD) ' is finally a reality.

From September 7 through October 28, ICM Registry LLC (ICM), the British company approved by ICANN to operate the .XXX registry, accepted applications for .XXX domains as part of its Sunrise A and Sunrise B programs.

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