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Teach Your Associates Sound Management Skills
Historically, the focus on training law firm associates was centered around core skills thought to be necessary to successfully perform as an associate. Most early career training tends to be focused on refining such skills as writing ability, attention to detail, analytical ability, and verbal presentation skills. Given the radical transformation the practice of law has been going through, and the likelihood that the nature of the practice will continue to dramatically evolve, teaching old-line core skills is simply insufficient to give associates the tools they will need to succeed. Because most law schools give little to no training in any management skills, if law firms are to succeed in the new paradigm, careful consideration should be given to incorporating basic management skills training into each new lawyer's career planning process.
Developing successful lawyers for the future will require development of a new core of competencies. Here are four areas of management training that should be considered early in each new lawyers career.
Project Management
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The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
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