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Google and the Social Media Law Firm
In our profession, most law firms focus on social media access, the Internet, intranets and shared client portals separately: Knowledge-focused firms will look at organizational and behavioral change as separate drivers from technology, and will treat the likes of Lean Six Sigma management principles, legal project management and alternative fee arrangements (AFAs) as standalone projects. If, however, the legal industry moves the way of consumer-driven market forces ' the merger of social media, Internet, intranet and shared client portals into a single seamless platform ' then the “Facebook firm” driving organizational and behavioral change for legal evolves and becomes a realistic business model. [Editor's Note: We have already seen some tech companies push a Facebook-like client interface. For example, see our product review of MyCase in the April 2011 issue, http://bit.ly/rKhhWH.]
Moving in the Right Direction
Some firms with a knowledge management (KM)-driven value strategy have focused on, or are utilizing, client-shared portals with revenue generating potential and are providing value-added client benefits through AFA arrangements or with face-to-face marketing integrated “pitch” components promoting a greater revenue-generating interface. While these firms may have a leg up in achieving this client-share “nirvana,” the legal profession should take a closer look at what's been happening (and working) on the consumer side. Since Facebook is the predominant consumer market tool of choice for connecting, why not leverage the likes of Google+ as the client portal, creating the enterprise driven interface and intersection between marketing, account management, clients and attorney-level work product.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.