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Train Your Associates and Watch Them Flourish ' and Business Grow
As a law firm leader, you have read over and over about the value of educating your associates in business development skills to help them develop their own clients quicker, mitigate their overhead and become more valuable to the firm's bottom line. And it is no secret that there is a significant gap between associates' law school education on all things theory-based and engaging in professional training on how to step-by-step develop a book of business and be profitable in a private practice.
In this tough competitive environment, however, how often does your management team seriously consider concrete ways to educate your associates on how to win new clients in the most productive ways possible? Having worked with hundreds of lawyers over many years, we have encountered few associates who are unwilling to learn new skill sets, develop professionally and make valuable contributions to secure their futures with their firms. And those few who are a bit under-motivated don't last long for a host of reasons.
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