Recourse Strategies In the New Age of .XXX Domain Names

As the dust settled following the close of Landrush, however, the last (and potentially most contentious) leg of the launch commenced. General availability began on Dec. 6, and .XXX domains are being allocated on a first come basis. Now is the time for trademark, domain name and brand owners to purchase .XXX domains to proactively race to stake a claim in their brand if only as a defensive measure to prevent other domain owners from registering/using their name in a .XXX context. It's a showdown at the .XXX corral.

25 minute readFebruary 01, 2012 at 08:25 AM
By
Erin S. Hennessy
Jennifer R. Ashton
Recourse Strategies In the New Age of .XXX Domain Names

The sun has set on the collective Sunrise periods in the race to acquire .XXX domain names. Sun-up on Nov. 8, however, shed new light on a seemingly boundless landscape

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