Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Internet Law & StrategyKickerFeaturesTopicsRegulationTechnology Media and TelecomSectionsNewsLJN Newsletters

Proposed COPPA Amendments Address Geolocation, Behavioral Ads

By Richard Raysman and Peter Brown
February 28, 2012

Congress passed the Children's Online Privacy Protection Act (COPPA) (www.coppa.org/comply.htm) more than a decade ago to address the unique privacy risks of children under 13 years of age when they access the Internet. The law places certain requirements upon qualifying websites and providers and gives parents tools for overseeing their children's online interactions. Since its enactment, COPPA has undoubtedly achieved some success in accomplishing its privacy and safety goals while still preserving the dynamic nature of the Internet.

However, the rapid-fire pace of technological change ' including an explosion in children's use of mobile devices and participation in social networking sites and interactive video games ' has prompted the Federal Trade Commission (FTC) to propose amendments to the law to address the novel online interactions of the new decade. Indeed, as FTC Chairman Jon Leibowitz recently commented about the need for updated regulations: “[K]ids are often tech savvy but judgment poor.”

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

A Lawyer's System for Active Reading Image

Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.

Blockchain Domains: New Developments for Brand Owners Image

Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.