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Social Media: The Legal Implications on Franchise Systems
Do you know what it means to get dooced? Is a social media troll ugly? What is crowdsourcing, the blogosphere, and UGC? It is clear by now that social media is not going to be a fad and that it will instead be a significant part of everyday life. (To end the suspense, to get “dooced” means to lose one's job because of statements made on a blog. A “troll” is a person who posts negative comments on a social media page to cause disruption and argument. “Crowdsourcing” means giving an assignment traditionally performed by employees or consultants to a large, generally unorganized group of people. “Blogosphere” is a reference to the collective blog community. “UGC” means user-generated content. See www.urbandictionary.com.)
Since most consumers today expect social media to be part of the online presence of the retailers and businesses that they frequent, franchisors have to figure out how it fits into their and their franchisees' businesses, and franchise lawyers have to figure out the legal implications of their clients' choices and actions. Social media usage can touch on many different legal issues affecting a franchise system. This article will not attempt to cover them all, but rather focus on general social media legal issues that may be new to franchisors, as well as critical franchise-specific legal issues.
Legal Issues Specific to Social Media Usage
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.