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ICANN and Pornographers: Comrades in Arms?

BY Douglas Wood
April 27, 2012

According to the press reports, the Florida-based company that bought the .xxx domain last year and reaped millions in registration fees from companies, universities, organizations and individuals seeking to protect their trademarks and names from being associated with pornography (with no intent of ever using the sites) has applied to own three more ' sex, .porn and .adult. See, “Now Get Ready For .Sex, .Porn and .Adult Domain Names,” Business Insider, http://read.bi/J6PTNL. It's all made possible by the Internet Corporation for Assigned Names and Numbers (ICANN) and its plans to open the Domain Name System (DNS) to all who want to own their very own top level domain (TLD) and compete with the 22 existing TLDs and country codes.

Applications Closed?

ICANN opened the floodgates for applications in January, and was scheduled to close the first round on April 12 (more on that later). According to its website, as of March 25, four days before the close of the system to new applicants (and the latest update ICANN provided at press time), 839 entities had registered as users of the ICANN application system. Since each applicant is entitled to apply for as many as 50 TLDs, that means there could, in theory, be more than 41,950 new TLDs. Certainly, that's not going to happen. But given the number of applicants and the likelihood that many have applied for multiple TLDs, the number of new TLDs will easily be in the thousands.

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