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TOP 5 MYTHS OF ATTORNEY SELLING - Part III.
May 07, 2012
TOP 5 MYTHS OF ATTORNEY SELLING – PART III.Myth # 3 – When it comes to marketing, “One size fits all.”News flash: One size never fits all. Marketing should be tailored according to personality, needs of the firm and those of the client. One tactic that works for one attorney won't necessarilly work for another. Tailored business development, sales training and closing skills will land you the client every time.A wide range of strategies are available to identify, pursue, and close new business including;* Permission marketing* Identifying the economic buyer* Understanding their business* Invisible marketing* Mazimizing rejection* Cross selling* Alliances* Up front marketing.Most selling tactics fit in with these approaches.
TOP 5 MYTHS OF ATTORNEY SELLING – PART III.Myth # 3 – When it comes to marketing, “One size fits all.”News flash: One size never fits all. Marketing should be tailored according to personality, needs of the firm and those of the client. One tactic that works for one attorney won't necessarilly work for another. Tailored business development, sales training and closing skills will land you the client every time.A wide range of strategies are available to identify, pursue, and close new business including;* Permission marketing* Identifying the economic buyer* Understanding their business* Invisible marketing* Mazimizing rejection* Cross selling* Alliances* Up front marketing.Most selling tactics fit in with these approaches.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
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How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.