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TOP 5 MYTHS OF ATTORNEY SELLING - Part III.
May 07, 2012
TOP 5 MYTHS OF ATTORNEY SELLING – PART III.Myth # 3 – When it comes to marketing, “One size fits all.”News flash: One size never fits all. Marketing should be tailored according to personality, needs of the firm and those of the client. One tactic that works for one attorney won't necessarilly work for another. Tailored business development, sales training and closing skills will land you the client every time.A wide range of strategies are available to identify, pursue, and close new business including;* Permission marketing* Identifying the economic buyer* Understanding their business* Invisible marketing* Mazimizing rejection* Cross selling* Alliances* Up front marketing.Most selling tactics fit in with these approaches.
TOP 5 MYTHS OF ATTORNEY SELLING – PART III.Myth # 3 – When it comes to marketing, “One size fits all.”News flash: One size never fits all. Marketing should be tailored according to personality, needs of the firm and those of the client. One tactic that works for one attorney won't necessarilly work for another. Tailored business development, sales training and closing skills will land you the client every time.A wide range of strategies are available to identify, pursue, and close new business including;* Permission marketing* Identifying the economic buyer* Understanding their business* Invisible marketing* Mazimizing rejection* Cross selling* Alliances* Up front marketing.Most selling tactics fit in with these approaches.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.