The Future of the Profession Lies in Its Past

If the firm of the future is to compete successfully, the role of the professional is to be aware of the need for thoughtful and professional competition, and to be educated in the skills of competitive marketing.

18 minute read May 29, 2012 at 10:24 AM

Bruce W. Marcus

The Future of the Profession Lies in Its Past

The alternative title of this article is “Professional Services Marketing 3.0.” Why? Because in this rapidly changing economic environment, intensely competitive landscape, and highly charged electronics age, it's the best way to define significant evolution from one distinct professional services marketing and management period to the next.

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