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The Future of the Profession Lies in Its Past
The alternative title of this article is “Professional Services Marketing 3.0.” Why? Because in this rapidly changing economic environment, intensely competitive landscape, and highly charged electronics age, it's the best way to define significant evolution from one distinct professional services marketing and management period to the next. And when you understand that evolutionary process, you can better and perhaps more accurately project the future of not only professional services marketing, but of the profession itself as well. Competition and evolution are exactly what's happened ' and will continue to happen ' in law firm marketing. And significantly, in firm practices, business models, and structure as well.
How It All Began
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.