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While the FDA has had a long-standing policy of permitting drug, biologics, and medical device companies to respond to unsolicited requests for information about off-label use of their products, there has been significant discussion over what constitutes “unsolicited” in this context. On July 5, 2011, seven medical products companies filed a “citizen petition” with the FDA, asking for clarification of several issues, including: 1) responses to unsolicited requests; 2) the meaning of scientific exchange; 3) the appropriate interactions with formulary committees, payors, and similar entities; and 4) the dissemination of third-party clinical practice guidelines. Although the Citizen Petition is pending, on Dec. 23, 2011, the FDA issued a draft guidance that addresses the first issue in the Petition. In the draft guidance titled “Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices,” the FDA describes how drug, biologics, and medical device manufacturers should respond to unsolicited requests for off-label information, including ' for the first time ' communications via the Internet and social media. (“Draft Guidance” is the FDA's proposed approach to compliance with a legal or regulatory requirement. When finalized, the draft guidance will represent the FDA's current thinking on this topic. Neither a draft nor final guidance creates or confers any rights for or on any person and does not operate to bind the FDA or the public. A person can use an alternative approach if the approach satisfies the requirements of the applicable statutes and regulations.)
Overview of the Draft Guidance
Companies are prohibited from misbranding an FDA-approved product. Any false or misleading statement or action about a product will misbrand the product. Touting an approved product for an unapproved use is an off-label promotion that, in the FDA's view, can mislead a consumer by suggesting the off-label use is approved and/or the product is safe and effective for such use. At the same time, the FDA recognizes that the legitimate exchange of scientific information ' including information about off-label use ' between medical professionals is not prohibited. In determining whether there has been a legitimate exchange of scientific information about off-label use or an impermissible promotion of such use, the FDA considers the circumstances of the exchange. The FDA has stated that a company may provide information about off-label use when, among other things, a medical professional makes an unsolicited request for such information. The FDA now proposes how it would interpret the term “unsolicited.”
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