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Applying the Internet to the Business of Health Care

By Jonathan Bick
June 29, 2012

In recent years, health care analysts and advocates of the Internet have raised expectations for gaining significant cost-savings from applying e-commerce to health care-related activities, including the provision of medical services and for efficient and affordable supply procurement.

Online exchanges, in which companies that provide medical equipment to hospitals, for instance, have lowered costs and timelines when providing products to partners in the exchange.

And even though health care products have been advertised online ' even in the form of advertisements on health-information sites ' offering discount coupons for products of services from physicians or other members of such partnerships, and that are covered by health care providers, has been forbidden.

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