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INVISIBLE MARKETING - I.
July 11, 2012
INVISIBLE MARKETING – I.Recognizing the opportunities given to you by clients or prospects is called invisible marketing. And to the surprise of many, complaints are one fo the best marketing tools you have. If a client calls with a complaint, you've got to make an assumption that they want to keep you on doing the work. If they didn't, they would just terminate the work most likely and never tell you why.When a client calls with a compleaint, you not only have the chance to fix it, you also have the opportunity to tell them, often, that you really appreciated them bringing this to your attention.You [call back later] and ask if it's fixed, or is it still fixed, and then you can talk to them about other things that your firm is doing and offer to help them with the other issues in the future.Responding to complaints ought to be viewed as a really good marketing tool. It's invisible and client-initiated.Next column – Ask Questions.
INVISIBLE MARKETING – I.Recognizing the opportunities given to you by clients or prospects is called invisible marketing. And to the surprise of many, complaints are one fo the best marketing tools you have. If a client calls with a complaint, you've got to make an assumption that they want to keep you on doing the work. If they didn't, they would just terminate the work most likely and never tell you why.When a client calls with a compleaint, you not only have the chance to fix it, you also have the opportunity to tell them, often, that you really appreciated them bringing this to your attention.You [call back later] and ask if it's fixed, or is it still fixed, and then you can talk to them about other things that your firm is doing and offer to help them with the other issues in the future.Responding to complaints ought to be viewed as a really good marketing tool. It's invisible and client-initiated.Next column – Ask Questions.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?