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How to Manage the Expanding Use of Social Media

By Lewis J. Cohn and Mollie S. Bisesi

The use of social media is growing rapidly throughout the legal industry, and its continual effects upon the legal community are constantly evolving and influencing the daily practice of law. Lawyers in the equipment leasing field are increasingly engaging in the use of social media as a means of marketing, branding, advertising and soliciting. The litigation process and attorney-client relationships are consistently affected by the use of social media. Lawyers are also utilizing social media tools when making hiring decisions, obtaining information on an opposing counsel or opposing party, as well as using social media sites to enable new forms of commerce and communication between other members of the legal community.

The expansive and ever-growing list of social media tools, including Facebook, Twitter, LinkedIn, legal blogs, and the like, are thrusting their way into the daily practice of lawyers nationwide. Take one shocking statistic as an example: Currently, more than 17,500 registered users of LinkedIn identify themselves as an Attorney in the Greater Boston Area. This only takes into account people who use LinkedIn, who have already been admitted to the Bar in Massachusetts, and who reside or practice in this geographical area. So imagine how many additional thousands of people who are awaiting Bar results or live and/or practice outside the Greater Boston Area. Now imagine this statistic as it relates to your geographical area. Imagine this statistic on a national scale.

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