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Litigators Get (Anti-) Social in the Crusade For Brand Protection

By Kiran N. Gore and Rebecca Kay
July 30, 2012

Did you know that if Facebook were a country it would have the world's third largest population? Or that Twitter welcomes nearly 500,000 new users a day? With mind-boggling usage statistics like this, it should come as no surprise that social media is rapidly becoming a tour de force for litigators. Indeed, in August 2010, the Supreme Court of Singapore went so far as to publish a consultation paper seeking to “explore ways of capitalising on social media to improve the civil litigation process.” Consultation Paper: Use and Impact of Social Media in Litigation, http://sg.sg/OZtgyx.

Using Social Media As Brand Protection Intelligence

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