Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

China Opportunities for U.S. Entertainment Industry Still Saddled with Government and 'Copycat' Hurdles

BY Stan Soocher
August 30, 2012

[Editor's Note: Entertainment Law & Finance Editor-in-Chief Stan Soocher traveled to China over the summer to teach the course "American Music Goes to Court" at the International College of Beijing. He reports here, in a two-part series, on the state of entertainment industry issues in China, as U.S. companies try to expand their reach there. Part One covers the current state of copyright law in China and discusses TV and film concerns. Part Two, which will be published in our October 2012 issue, will discuss online content issues as well as the increase in U.S. intellectual property and entertainment firms involved in China.]

Beijing ' The banner just inside an entrance to the Silk Market in the capital city this summer read: “Embrace national brand, increase awareness for national intellectual property.” As it hosted the World Intellectual Property Organization's (WIPO; http://www.wipo.org/) Diplomatic Conference on the Protection of Audiovisual Performances, the capital city of China wanted to promote an image of a growing
protector of intellectual property for both domestic and foreign rights owners.

The international convention delegates did sign a Beijing Treaty on Protecting Audiovisual Performances. But Beijing streets and shops were soon be stocked again with “knock-off” goods of famous brands and illegal copies of entertainment products. And foreign individuals and trademark owners often find their trademarks registered in China by Chinese companies. For example, Chinese companies domestically registered the names of 88 athletes who played in the 2012 Euro Cup. (See the article on the process in China for disputing trademark registrations in this issue.)

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models Image

Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.

Hyperlinked Documents: The Latest e-Discovery Challenge Image

As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.

Identifying Your Practice's Differentiator Image

How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.

Risks and Ad Fraud Protection In Digital Advertising Image

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.

Turning Business Development Plans Into Reality Image

This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.