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Social Media
If you recall your high school science classes, the Big Bang Theory purports to describe the universe as hot, dense and rapidly expanding. I cannot think of a better analogy to describe the universe called social media. The questions for those who want to explore and conquer the expanding universe of social media are where to begin and how to be productive in doing so.
Plan Your Exploration
In order to maximize your network expansions and to do it in an efficient manner, you must first identify your objectives. What is it you hope to accomplish through expanded social networking? While the uses for social networking are limitless, the obvious ones for law firms are:
- Increasing your law firm's profile in the social media universe. Some potential sub sets of this goal can be: advertising to get more clients and business; using social media to enhance your firm's general reputation and image in the community; and using social media as a recruitment tool for both attorneys and staff. Use of social media by people at your firm, be they attorneys or staff, also increases hits in search engines and can drive additional traffic to your firm's website.
- Mining the universe to determine if there are other forms of intelligent life out there. By this, I mean that social networks provide invaluable access to information about your competitors. Social media can be used to spot industry trends and share information and ideas that can help you make better business decisions. Social media can also be used to see what is on the minds of your clients, and use that information to provide better and more meaningful services.
- Enhancing your own professional reputation and networking in order to make yourself a better and more effective professional and enhance business and career opportunities, including but not limited to, finding other employment if that is what you seek.
How to Do It
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