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Motivational Outreach for Law Firm Leaders

By Marguerite G. Downey
September 27, 2012

All the incentive an employee of mine needs to do their job can be found in his or her paycheck. Work is not supposed to be fun. That is why you are compensated for your time.

Believe it or not, I overheard the above statement one morning commuting on the metro rail to work. While there is no question that people come to work to earn a paycheck, it is in a firm's best interest to maximize what should be one of its greatest assets ' its own human capital. A lack of vision about how to lead will keep your firm from exceeding expectations and discovering the untapped potential of your employees. Frankly, it is just good business sense to demonstrate to clients the value of what they are getting for their money. Law firms need to motivate employees in order to support long-term relationships with clients who are willing to pay for quality legal representation. While there is no perfect formula to implement an internal Motivational Outreach (M.O.) program, there are five lessons that law firm leaders can incorporate into their approach that will improve morale and tangibly increase productivity.

Lesson 1: Remember That Business Is Personal

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