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Policing Trademark Rights and the Problem Posed By Bullying

Finding an effective middle ground between overly enthusiastic and overly lenient enforcement policies is essential to the development of an effective trademark policing strategy.

23 minute read October 31, 2012 at 01:07 PM
By
Carl A. Schaffer
Policing Trademark Rights and the Problem Posed By Bullying

Trademark owners have an affirmative duty to enforce their rights in their brands in order to avoid the damage caused by infringement and dilution in the marketplace.

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