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Surviving Goliath

By Stanley P. Jaskiewicz
October 31, 2012

Since Biblical times, humans have rooted for the “little guy” competing against a much bigger foe. From King David to Rocky Balboa, everyone loves the underdog. We even have a proverb for this situation: “The bigger they come, the harder they fall.”

But the truth is that, despite David's victory in the Bible, the Goliaths of the world usually win. e-Commerce tells the same story, as many of the strongest retailers are equally big in the virtual world ' Walmart.com, Target.com, Apple.com, QVC.com or BestBuy.com, for example.

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