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Surviving Goliath

Despite David's victory in the Bible, the Goliaths of the world usually win. e-Commerce tells the same story, as many of the strongest retailers are equally big in the virtual world.

36 minute read October 31, 2012 at 03:16 PM
By
Stanley P. Jaskiewicz
Surviving Goliath

Since Biblical times, humans have rooted for the “little guy” competing against a much bigger foe. From King David to Rocky Balboa, everyone loves the underdog. We even have a proverb for this situation: “The bigger they come, the harder they fall.”

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