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Social Media and the National Labor Relations Act

By Anna Ferrari, Christine Lyon and Timothy Ryan
December 27, 2012

For over a year, the National Labor Relations Board (NLRB) has been taking employers to task for intruding too far into employees' social media activities. The NLRB's enforcement actions have provided a well-publicized reminder that the protections of the National Labor Relations Act (NLRA) are alive and well, applying with as much force to employees' use of social media as to picketing or other traditional forms of collective activity, and to both non-union and unionized workforces.

The NLRB's activity in this area has important consequences for employers. While employers may seek to regulate what employees may or may not say in their social media postings, this objective may be at odds with current NLRB authority. When considering the likelihood of enforcement action, it is noteworthy that the NLRB has taken action against employers ranging from large corporations to small businesses and non-profits. This underscores that the NLRB's enforcement priorities are not limited to any single organizational profile.

We offer below a set of frequently asked questions with answers distilling the key points that U.S. employers should understand about this new area of NLRA enforcement activity. These FAQs are accompanied by practical suggestions that technology counsel can use to help employers navigate these issues in drafting and updating their own social media policies.

The NLRA and Social Media Policies

How does the NLRA affect social media policies? Employers will be familiar with the NLRA as the federal law allowing employees to unionize, bargain collectively with their employer and engage in strikes, picketing or other concerted activities to improve their terms and conditions of employment. Specifically, Section 7 of the NLRA guarantees employees “the right to self-organization, to form, join, or assist labor organizations, to bargain collectively through representatives of their own choosing, and to engage in concerted activities for the purpose of collective bargaining or other mutual aid and protection.” These rights are known in short as employees' “Section 7 rights” and are available to both union and non-union employees.

The NLRA is not just about unions and collective bargaining, however. The “concerted activities” protected by Section 7 include a broader right to communicate about wages, hours, and other terms and conditions of employment. This right extends to communications with co-employees as well as third parties. The NLRA has been interpreted to prohibit employers from taking actions that would have a “chilling effect” on employees' protected activities, such as adopting policies that prohibit or discourage employees from disclosing their wages or working conditions. These days, the NLRB is finding employers to run afoul of the same principles if their social media policies discourage employees from posting about matters related to terms and conditions of employment. As discussed below, however, the NLRB's application of these principles to social media policies may not be obvious or intuitive to employers, especially non-unionized employers with less exposure to the NLRA.

What types of employees are protected by the NLRA? The rights under the NLRA apply equally to unionized and non-unionized workforces. However, the NLRA does not cover supervisory or managerial employees. As a result, social media policies that apply solely to senior management may not be subject to these NLRA principles. If your company's social media policy applies to rank-and-file employees, however ' as most do ' it likely will be subject to these NLRA principles.

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