FTC Green Guides Have Marketing Impact

The latest Green Guides present a road map for franchisors and franchisees to make environmental claims that might be highly appealing to customers, while not running afoul of regulations about deceptive or unfair advertising found in Section 5 of the FTC Act.

20 minute read January 31, 2013 at 10:16 AM
By
Kevin Adler
FTC Green Guides Have Marketing Impact

The Federal Trade Commission (“FTC”) released the final revised Guides for the Use of Environmental Marketing Claims (16 C.F.R. Part 260), commonly referred to as the “Green Guides” in October 2012, adding another layer of clarity to how marketers can justify “green” marketing claims.

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