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ASK FOR BUSINESS

By allan colman, www.closersgroup.com
February 04, 2013

ASK FOR BUSINESSWhen was the last time you asked clients for new business? On the surface, that question may seem a bit silly. After all, asking for business once a company has signed on with your firm may feel a bit redundant. But consider this: asking for more work on a regular basis is a solid client retention tactic that could lead to botton-line dividends.Think business generation and value. If the new project involves work in a fledgling practice area your firm wants to promote, use warm relations with your client to persuade them to take a chance on your firm. Sweeten the deal and negotiate a lower fee for a set time period – perhaps three to six months -so the client can gain confidence in your firm's ability to handle the project.Next column will discussing aligning your interests with the client's.

ASK FOR BUSINESSWhen was the last time you asked clients for new business? On the surface, that question may seem a bit silly. After all, asking for business once a company has signed on with your firm may feel a bit redundant. But consider this: asking for more work on a regular basis is a solid client retention tactic that could lead to botton-line dividends.Think business generation and value. If the new project involves work in a fledgling practice area your firm wants to promote, use warm relations with your client to persuade them to take a chance on your firm. Sweeten the deal and negotiate a lower fee for a set time period – perhaps three to six months -so the client can gain confidence in your firm's ability to handle the project.Next column will discussing aligning your interests with the client's.

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