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Building the Family Law Practice
It is a tendency for law firms ' whether they are single or multi-practice ' to want to be all things to all people. After all, the reasoning goes, if you can target a larger audience of potential clients, then you are also more likely to attract and convert more of them as well.
The problem with this thinking, however, is that it rests on two false premises. First, it fails to take into account that, in order to be moved toward action (i.e., picking up the phone and calling the attorney), a prospect will most often need to be exposed to that firm a threshold number of times. Business development efforts that fall short of such thresholds are literally throwing money away. Second, in trying to be all things to all people, law firms run the risk of failing to distinguish themselves from their competitors. This is no trivial concern because it necessitates spending even more money just to keep up with those who may be dominating the market.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Protecting Innovation in the Cyber World from Patent Trolls
With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.