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Building the Family Law Practice
It is a tendency for law firms ' whether they are single or multi-practice ' to want to be all things to all people. After all, the reasoning goes, if you can target a larger audience of potential clients, then you are also more likely to attract and convert more of them as well.
The problem with this thinking, however, is that it rests on two false premises. First, it fails to take into account that, in order to be moved toward action (i.e., picking up the phone and calling the attorney), a prospect will most often need to be exposed to that firm a threshold number of times. Business development efforts that fall short of such thresholds are literally throwing money away. Second, in trying to be all things to all people, law firms run the risk of failing to distinguish themselves from their competitors. This is no trivial concern because it necessitates spending even more money just to keep up with those who may be dominating the market.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.