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It is a tendency for law firms ' whether they are single or multi-practice ' to want to be all things to all people. After all, the reasoning goes, if you can target a larger audience of potential clients, then you are also more likely to attract and convert more of them as well.
The problem with this thinking, however, is that it rests on two false premises. First, it fails to take into account that, in order to be moved toward action (i.e., picking up the phone and calling the attorney), a prospect will most often need to be exposed to that firm a threshold number of times. Business development efforts that fall short of such thresholds are literally throwing money away. Second, in trying to be all things to all people, law firms run the risk of failing to distinguish themselves from their competitors. This is no trivial concern because it necessitates spending even more money just to keep up with those who may be dominating the market.
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.