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Online Advertising Favored
Internet advertising is more effective than traditional advertising for both business and legal reasons. From a business standpoint, Internet advertising is less expensive, faster to produce and deliver and thus more effective than traditional advertising. Internet advertising, from a legal perspective, is less encumbered than traditional advertising because statutes regulating advertisement were enacted prior to the existence of the Internet and is consequently more effective than traditional advertising. Additionally, recent enacted advertising regulations favor Internet advertising over traditional advertising.
Internet search engines have supplanted manual search of hard-copy documents as the search method of choice. Consequently, Internet advertising content has replaced traditional information sources, such as the yellow pages. Unsolicited commercial e-mail (spam) has replaced junk mail and cold calls as the marketing outreach tool of first resort. Internet broadcasting is increasingly replacing traditional broadcasting. These changes and others give additional advantage to Internet advertising over traditional advertising.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.