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The Great Internet Land Rush
One in an Occasional Series
In the previous installment, “New GTLDs Law Strategy for Business,” Internet Law & Strategy, June 2013, the author detailed the new global domain names (gTLD) program under which the International Corporation for Assigned Names and Numbers (ICANN) expanded the existing 22 top level domain names (TLDs). This installment looks at the implications of the new gTLD program for attorneys and the Internet as a whole.
The “Internet Land Rush,” which is set to occur tout suite , has no precedent in the short history of the Internet. The comparison to the Great Land Rush of 1893 is particularly appropriate because the fact is that there is a certain lawless or “figure it out as we go” element to the whole thing. Further, land prospectors ' or domainers in this case ' are similarly waiting for the blare of the cannon before rushing headlong to register and/or claim premium real estate in the new Internet space.
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