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Nurture Internal Relationships
You are probably aware that building relationships is a crucial factor in your overall success. Relationships enable you to create and follow a game plan, which, in turn, incorporates and produces many opportunities for you to reach out and “touch” your contacts. It takes at least six relationship touches to build a strong personal connection with an individual. This will enable you to not only ask that person for work, but to get it. It is much easier to build a relationship with, and get work from, someone you know and who knows you and your capabilities than going after someone with whom you have no bond at all.
Be Proactive
A typical process, when building relationships and networking with contacts, is for you to establish and develop external sources and resources. You want to find a reason to get in front of your contacts. There are many ways for you to maintain and sustain your presence, including meeting your relationships in person; staying visible to your contact list through articles or blogs you write and/or forward to them; showing your expertise to clients and prospects in speaking engagements; and displaying the other sides to your personal brand by mingling at social events and client development occasions.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.