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Your Business: Someone Online Hates You
As word of mouth moves online, lawyers occupy the same place today that hotels were in a decade ago: just starting to face the prospect of widespread use of online user reviews, and concerned that such reviews will crater their businesses. Hotels, like restaurants and consumer products before them, have learned to live with, and quite often leverage, the phenomenon of online reviews. While no system of reviews is perfect, getting enough liquidity into the “reputational ecosystem” has created a resource that helps expose those establishments offering subpar service, while celebrating the virtues of those that shine. Lawyers, who would be wise to recognize the inevitability of this trend to professional services, are often hyper-focused on the potential for negative and phony reviews. This can cause paralysis and failure to adapt to this massive change in how clients are researching lawyers. The following 10 tips will put these concerns into context and explore which methods of responding to negative feedback are effective and ethical and which ones aren't.
1. Why Reviews Are Important
According to the latest Nielsen survey data, consumer reviews posted online are now the second most trusted source of marketing information for consumers. Trailing only recommendations from people known (i.e., the gold standard of personal referral), online reviews now rank ahead of brand websites and editorial content and far ahead of traditional “bought” advertising media. Consumers are also increasingly expecting to get this type of information, as they are referring to numerous different media sources when making local purchasing decisions.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?