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Your Business: Someone Online Hates You
As word of mouth moves online, lawyers occupy the same place today that hotels were in a decade ago: just starting to face the prospect of widespread use of online user reviews, and concerned that such reviews will crater their businesses. Hotels, like restaurants and consumer products before them, have learned to live with, and quite often leverage, the phenomenon of online reviews. While no system of reviews is perfect, getting enough liquidity into the “reputational ecosystem” has created a resource that helps expose those establishments offering subpar service, while celebrating the virtues of those that shine. Lawyers, who would be wise to recognize the inevitability of this trend to professional services, are often hyper-focused on the potential for negative and phony reviews. This can cause paralysis and failure to adapt to this massive change in how clients are researching lawyers. The following 10 tips will put these concerns into context and explore which methods of responding to negative feedback are effective and ethical and which ones aren't.
1. Why Reviews Are Important
According to the latest Nielsen survey data, consumer reviews posted online are now the second most trusted source of marketing information for consumers. Trailing only recommendations from people known (i.e., the gold standard of personal referral), online reviews now rank ahead of brand websites and editorial content and far ahead of traditional “bought” advertising media. Consumers are also increasingly expecting to get this type of information, as they are referring to numerous different media sources when making local purchasing decisions.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.