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At the Intersection: Lawyer Assessment and Client Development
As part of an innovative individual business development coaching program for a group of its high-potential partners, a forward-looking global law firm recently was persuaded to include a battery of personality and motivational assessment instruments to map out each partner's “game face,” interpersonal style, motivational drivers and likely stressors or self-awareness blind spots.
This firm's Executive Committee decided that because business development is so profoundly relationship-driven, any practical information regarding both one's own “operative style” and that of existing and potential clients could translate into greater self-awareness, greater context-awareness, and a better grasp of how to relate effectively to different kinds of people in different kinds of marketing-related situations. In short, they saw a direct path between assessment and business development, a road paving the way for building better working relationships and better collaboration.
Mixed Emotions
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Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.