Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Mobile Apps As Essential Parts Of e-Commerce

By Arya Mokhtari
November 30, 2013

There are many reasons why an app is a key ingredient in your marketing strategy, regardless of the size of your social media following. SEO is basically showing up everywhere people search for things, and the app stores also act as search engines that generate millions of searches per month. If someone searches for your product, for example “shoes,” you need your shoe store to show up. Of course having a huge social media following will likely equal more downloads initially, but an app should be a tool you utilize very similar to a website, just for mobile clients. The age ranges of your target clients are going to be very close to the age range that is considered “mobile” by today's standards.

Incentives for App Use

Read These Next
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

A Lawyer's System for Active Reading Image

Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.

Protecting Innovation in the Cyber World from Patent Trolls Image

With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.