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Moving the Sales Process Along (Frank Mims V.)

By Allan Colman
January 10, 2014

Don't you just hate it when you know you have done everything correctly in the selling process and the customer is stalling? That customer repeatedly tells you things like, we will come in for a demo later this week, and then does not show or, we will review your proposal tomorrow, and tomorrow never comes, and my favorite one of all ' I am meeting with the committee next Thursday and we will sign off on your agreement, but nothing happens. When the process is stalled several things are occurring with the prospect and with you.

Why Can Stalling Be a Problem?

The obvious answer is ' this is a delay in the signing of your agreement, but here is what is really happening when a prospect/customer stalls in the middle of the sales process. PROSPECT First, your competitors are in the offices of your prospect/customer and they are not talking about how well your product/service fits their needs. Second, in a fast-changing World the need/problem has changed (become larger or smaller) and your solution no longer fits. Third, the company has merged or been bought and your contact no longer participates in the decision.

YOU When the process stalls, so does your energy level. The zeal that you attacked his or her problem with has been transferred to another stall? Several things come to mind. prospect. All that time spent and energy wasted. What do you do to cure a stall?

Next column covers 'The Project Stall.'

Don't you just hate it when you know you have done everything correctly in the selling process and the customer is stalling? That customer repeatedly tells you things like, we will come in for a demo later this week, and then does not show or, we will review your proposal tomorrow, and tomorrow never comes, and my favorite one of all ' I am meeting with the committee next Thursday and we will sign off on your agreement, but nothing happens. When the process is stalled several things are occurring with the prospect and with you.

Why Can Stalling Be a Problem?

The obvious answer is ' this is a delay in the signing of your agreement, but here is what is really happening when a prospect/customer stalls in the middle of the sales process. PROSPECT First, your competitors are in the offices of your prospect/customer and they are not talking about how well your product/service fits their needs. Second, in a fast-changing World the need/problem has changed (become larger or smaller) and your solution no longer fits. Third, the company has merged or been bought and your contact no longer participates in the decision.

YOU When the process stalls, so does your energy level. The zeal that you attacked his or her problem with has been transferred to another stall? Several things come to mind. prospect. All that time spent and energy wasted. What do you do to cure a stall?

Next column covers 'The Project Stall.'

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