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New Associates and Your Firm
Even a free lunch only drew small groups when I first offered my New York CLE certified course on the business and economics of law firms in 2002. Today, an ever-growing number of law firms cover the topic in their new associate training or as a matter of internal professional development. This article is a guide for developing and improving that training in your firm.
If Your Firm Does Not Teach It, It Should
Associates quickly become the face of your firm. Quite simply, they are able to add more value when they understand the drivers of their own business. Law firms spend large amounts of money to recruit associates with the elusive “ownership mentality” work ethic; investing a few hours to share an “owner's” perspective will enhance that investment. After all, in a world where even junior associates are expected to build the foundation for lasting personal relationships with clients, no firm can afford for its associates to not connect their daily practice to the strategic goals and directions of the firm. Moreover, with the explicit expectation that attorneys understand their clients' business, ensuring that associates understand the basics of their own business is foundational. Show them how to be business partners.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.