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Improving Mobile App Privacy

Companies that create and distribute mobile apps are under increasing pressure to protect user data. In 2013, the Federal Trade Commission (FTC) and the California Attorney General each published privacy recommendations for mobile apps. See, “FTC Recommends Privacy Practices for Mobile Apps.” Among other things, the FTC urges “privacy by design,” advising companies to build privacy protections into apps from the outset. The FTC also has updated its regulations on children's privacy to address the mobile realm.

What exactly should an app developer do as a practical matter to stay on the right side of these emerging legal rules?

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