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5 Key Reasons to Map out an Effective Marketing Plan
The beginning of a new year is an ideal time to take control of your career by developing a practical, step-by-step marketing plan to guide your business development and marketing activities throughout the year.' Commit to making 2014 a more strategic, deliberate year for your marketing efforts.' Five reasons why young lawyers should create a marketing plan and budget for 2014 are:
1.'To “map” and'drive business development direction.'It's tough, if not impossible, to track progress in your marketing efforts without a written, well-conceived plan which concisely states your objectives, who you are'(or should be) trying to reach, and what you are realistically trying to achieve within a given timeframe.'
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.