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5 Key Reasons to Map out an Effective Marketing Plan
The beginning of a new year is an ideal time to take control of your career by developing a practical, step-by-step marketing plan to guide your business development and marketing activities throughout the year.' Commit to making 2014 a more strategic, deliberate year for your marketing efforts.' Five reasons why young lawyers should create a marketing plan and budget for 2014 are:
1.'To “map” and'drive business development direction.'It's tough, if not impossible, to track progress in your marketing efforts without a written, well-conceived plan which concisely states your objectives, who you are'(or should be) trying to reach, and what you are realistically trying to achieve within a given timeframe.'
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.