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5 Key Reasons to Map out an Effective Marketing Plan

By Kimberly Alford Rice
February 28, 2014

The beginning of a new year is an ideal time to take control of your career by developing a practical, step-by-step marketing plan to guide your business development and marketing activities throughout the year.' Commit to making 2014 a more strategic, deliberate year for your marketing efforts.' Five reasons why young lawyers should create a marketing plan and budget for 2014 are:

1.'To “map” and'drive business development direction.'It's tough, if not impossible, to track progress in your marketing efforts without a written, well-conceived plan which concisely states your objectives, who you are'(or should be) trying to reach, and what you are realistically trying to achieve within a given timeframe.'

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