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2014 Top Mantra for Marketing Success: It's Always the Same '
I have coined the phrase that the only secret sauce to marketing success is the 'consistent, persistent massive amounts of energy over a prolonged period of time.' That's it, but THAT'S ENOUGH.
We've worked with innumerable law firm clients over two decades and the ones which have 'walked the talk' have done extremely well and the ones who started out like a rocket eventually fizzled because they would not (or could not) maintain the momentum we had helped them generate.
Let me be very clear: building and growing a prosperous practice does not happen in a day or 100 days (though you will be closer) but with incremental, strategic action steps aimed at supporting your overall business/practice goals. That's what KLA Marketing Associates does every day in helping our clients. We identify our clients' goals, strategize what tools will be required to support those goals, and then get about creating a productive environment of advising our law firm clients in executing on the tactics which support the goals.
One client recently described us as 'marketing doctors', and I chuckled. But in thinking about the analogy, I can see it: we assess and evaluate an issue/opportunity, provide a diagnosis, then create a plan (i.e. provide a prescription) to achieve the desired results.' Rinse and repeat!
Successful lawyers know that the quickest way to eat an elephant is one bite at a time'same is true here.' What, exactly, are you waiting for?
I have coined the phrase that the only secret sauce to marketing success is the 'consistent, persistent massive amounts of energy over a prolonged period of time.' That's it, but THAT'S ENOUGH.
We've worked with innumerable law firm clients over two decades and the ones which have 'walked the talk' have done extremely well and the ones who started out like a rocket eventually fizzled because they would not (or could not) maintain the momentum we had helped them generate.
Let me be very clear: building and growing a prosperous practice does not happen in a day or 100 days (though you will be closer) but with incremental, strategic action steps aimed at supporting your overall business/practice goals. That's what KLA Marketing Associates does every day in helping our clients. We identify our clients' goals, strategize what tools will be required to support those goals, and then get about creating a productive environment of advising our law firm clients in executing on the tactics which support the goals.
One client recently described us as 'marketing doctors', and I chuckled. But in thinking about the analogy, I can see it: we assess and evaluate an issue/opportunity, provide a diagnosis, then create a plan (i.e. provide a prescription) to achieve the desired results.' Rinse and repeat!
Successful lawyers know that the quickest way to eat an elephant is one bite at a time'same is true here.' What, exactly, are you waiting for?
Top 5 Strategies for Managing the End-of-Year Collections Frenzy
End of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.
The Self-Service Buyer Is On the Rise
Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.
Should Large Law Firms Penalize RTO Rebels or Explore Alternatives?
Through a balanced approach that combines incentives with accountability, firms can navigate the complexities of returning to the office while maintaining productivity and morale.
Sink or Swim: The Evolving State of Law Firm Administrative Support
The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?
Tax Treatment of Judgments and Settlements
Counsel should include in its analysis of a case the taxability of the anticipated and sought after damages as the tax effect could be substantial.