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Business Development in Today's Economy

By Allan Colman
April 01, 2014

Deliver Value

When the meeting closes, you want your client to leave with a better understanding of their own situation. This means you'll have to give a little free advice. Consider this free advice an'investment in your future, as it will likely make the client more confident about hiring you.

Start With Opening Arguments

When you make it to the CLOSING ZONE, it's important not to waste time on facts about yourself and your business. Start with what you can do for the client, how your strategy will help them to be successful, and how it's going to play out.

Understand Needs

Top executives are often the toughest crowd to win over, so you need to understand
their needs too. Find out what kind of pressure they're facing, who is looking over their shoulders, what their competitors are doing. Developing a sense of understanding about the pressures and challenges facing executives will give you greater insight into the best way to approach them, ultimately fostering open communication and a better relationship among parties.

Using any or all of these tactics will provide the client with more reasons to hire you while showing your interest and commitment to their company. By combining educated risks with tried and true presentation and meeting tactics, you'll be better able to diversify and perfect your sales techniques making your firm more attractive to prospects.

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Deliver Value

When the meeting closes, you want your client to leave with a better understanding of their own situation. This means you'll have to give a little free advice. Consider this free advice an'investment in your future, as it will likely make the client more confident about hiring you.

Start With Opening Arguments

When you make it to the CLOSING ZONE, it's important not to waste time on facts about yourself and your business. Start with what you can do for the client, how your strategy will help them to be successful, and how it's going to play out.

Understand Needs

Top executives are often the toughest crowd to win over, so you need to understand
their needs too. Find out what kind of pressure they're facing, who is looking over their shoulders, what their competitors are doing. Developing a sense of understanding about the pressures and challenges facing executives will give you greater insight into the best way to approach them, ultimately fostering open communication and a better relationship among parties.

Using any or all of these tactics will provide the client with more reasons to hire you while showing your interest and commitment to their company. By combining educated risks with tried and true presentation and meeting tactics, you'll be better able to diversify and perfect your sales techniques making your firm more attractive to prospects.

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