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The Cold Call in 150 Seconds Or Less
Susie Smith is calling for the fourth time. She knows you are very busy, but if you could just carve out 20 minutes for a Web demonstration, she can show you how her solutions can eliminate all of your backup headaches. Bob Jones is calling on behalf of Acme Software and wants to hear about how he can help you with your e-discovery initiatives in 2014. He doesn't quite sound like a Bob Jones. Dave Johnson wants to know if you have any storage and virtualization initiatives in the coming year. His regional VP will be in the area and he would like to make an appointment for an introduction. Joe Somebody wants to talk about his extranet solution and he is certain that if you will return this, his 17th call, you will be glad you did.
These faceless voices in a sea of unsolicited calls all seem certain that you need what they are selling and their relentless pursuit of your business creates an avalanche of voice messages. Screening calls becomes a constant daily activity for you or for your assistant. If you really become very good at it, you can keep them all at bay. None shall pass.
But for those of you who have perfected the stiff arm, you may be missing an opportunity. There is both good practice and the potential of value hidden amongst the cold calls. If you choose to take the onslaught head on you can actually bolster your confidence in your existing solutions, perfect your own elevator pitches, and actually reduce the time you spend dealing with (or avoiding) these calls. On occasion, you may even find that the person on the other end of the phone not only knows what they are talking about, but they are calling at the exact right time to provide the help you need.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.