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At the Intersection: Law's Tectonic Shifts
Any development that changes the rules and renders present practices obsolete is called a “destructive trend,” that is, something that utterly destroys the present way we think and do things, something that threatens to quickly alter the status quo. Over and again in our recent consulting engagements ' particularly with large firms, where trends tend to start ' we're seeing signals that the legal profession is caught in the confluence of destructive trends:
1. Firms have too many Income and Equity partners, and this is a major problem because client demand remains down and clients now have a rapidly growing number of excellent ' and cost-effective ' alternative sources of legal work. Firms are top-heavy, they know they are top-heavy, and they're not doing enough about it.
2. Half of what lawyers do now will soon be accomplished by technology or alternative (i.e., non-lawyer) providers for a fraction of what firms are charging clients. Technology is changing everything. Routine work will soon be delegated to technology platforms and solutions. Incredibly sophisticated algorithms and expert systems will snap up commoditizable tasks so fast it's going to make managing partners' heads spin. GCs already are using Neota Logic and Kiiac to accomplish work that used to go to law firm lawyers.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.