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Issues in Valuing Celebrity Estate Publicity Rights
The IRS has recognized the right to publicity and the need to appraise this asset for estate tax purposes. But valuing the right of publicity of a deceased celebrity can be difficult, and wrought with assumptions and speculation.
For example, Michael Jackson's executors placed a value of $2,105 on his right of publicity (reportedly due to a diminishment in value from the child molestation allegations against Jackson), while the IRS values it at around $434,264.
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