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Seeking Quick Relief for Trademark Claims on Social Media Sites
In April 2011 Jenni Alvies ' a stay at home mom with four children ' started the blog “crossfitmamas.blgspot.com” and a Facebook page “CrossFit Mamas.” She used both social media sites to post information about high intensity workout routines and gathered a small following of women who would add comments about their own favorite exercise routines. In an effort to cover the cost of these sites (and no doubt to try to profit from her efforts), she also sold health shakes and smoothies and participated in the Google AdWords program.
CrossFit was formed in 2000 and licenses its name to gyms and certifies trainers. CrossFit promotes a “decentralized approach” consistent with an “virtual community Internet model” which allows for individual approaches. See, CrossFit Definition, Wikipedia, (last viewed May 23, 2014). There is a perception among at least some of its members and leaders that CrossFit is contrary to traditional views about exercise and wellness. Id.
How should CrossFit respond to Jenni Alvies? Is what she is doing consistent with the spirit of CrossFit and in essence an extension of what is going on within the CrossFit community? Or is Ms. Alvies trying to “rip off” CrossFit for her own financial benefit?
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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