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Develop Your Personal Book of Business

By Allan Colman
June 30, 2014

COMPETITION for business is intense, time is short, and there's no time like the present to hone your business development skills and develop your personal book of business.

WE NEED TO KNOW what to do right now, in order to build our personal books of business. There can never be too many practical suggestions to support client and practice development. Such specifics come naturally to some lawyers. For others they can be learned and, to that end, checklists like the ones provided below may be useful.

NOT EVERYTHING works for everybody. You should feel free to pick and choose the strategies with which you are most comfortable. The list is potentially endless but here are a few specifics to consider:

1. ASK QUESTIONS AND LISTEN TO ANSWERS. If you want to present services that are of value to potential clients, you must ask questions. ASK THE RIGHT QUESTIONS and potential clients will tell you what they want from their counsel.

YOU MUST LISTEN. A lost art? Lawyers are certainly not alone in this and tend to spend far too much time talking and not nearly enough time listening.

COMPETITION for business is intense, time is short, and there's no time like the present to hone your business development skills and develop your personal book of business.

WE NEED TO KNOW what to do right now, in order to build our personal books of business. There can never be too many practical suggestions to support client and practice development. Such specifics come naturally to some lawyers. For others they can be learned and, to that end, checklists like the ones provided below may be useful.

NOT EVERYTHING works for everybody. You should feel free to pick and choose the strategies with which you are most comfortable. The list is potentially endless but here are a few specifics to consider:

1. ASK QUESTIONS AND LISTEN TO ANSWERS. If you want to present services that are of value to potential clients, you must ask questions. ASK THE RIGHT QUESTIONS and potential clients will tell you what they want from their counsel.

YOU MUST LISTEN. A lost art? Lawyers are certainly not alone in this and tend to spend far too much time talking and not nearly enough time listening.

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