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Lawyers, Law Firms and Innovation
Innovation, learning to be innovative and knowing how to create an innovative culture, have become THE focus of keynote addresses and training courses for law firms in the “new normal.” These are important. Based on any form of business life-cycle analysis, the legal industry is a mature industry in decline. The important thing to note here is that decline need not mean extinction ' provided the industry changes. And changing it is. Fueled by globalization, technology and client demands for cost-certainty, legal services are no longer being delivered in the same way, by the same people or at the same price (Susskind, 2013).
In just a handful of years, legal services have become more accessible, cheaper and, in some areas, offered by non-lawyers. So, just how important is innovation to lawyers and law firms? Does it really matter?
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