Supreme Court Upholds Lanham Act Claim in Juice Wars

Pomegranate juice is the subject of an intense legal battle between POM Wonderful and Coca-Cola Co. In its Lanham Act challenge, POM alleges that Coke's juice product's name, label, marketing and advertising mislead consumers into thinking the product is mostly a pomegranate and blueberry juice when it in fact is mostly apple and grape juice.

14 minute read August 01, 2014 at 01:55 PM
By
Kyle-Beth Hilfer
Supreme Court Upholds Lanham Act Claim in Juice Wars

Pomegranate juice is the subject of an intense legal battle between POM Wonderful, LLC (POM) and Coca-Cola Company (Coke).

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