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College Players Win Antitrust Suit Against NCAA
The U.S. District Court for the Northern District of California ordered the National Collegiate Athletic Association (NCAA) to pay top college football and basketball players the full cost of their education, plus up to $5,000 a year in broadcast and video game licensing in finding in favor of the athletes in their class action antitrust suit. O'Bannon v. National Collegiate Athletic Association, 09-3329.
The class was led by former UCLA basketball star Edward O'Bannon Jr. and included professional legends Oscar Robertson and Bill Russell. They challenged rules that prevent student-athletes from receiving a share of the revenue that the NCAA and its member schools earn from the sale of their names, images and likenesses. The NCAA settled a similar claim ' that player likenesses were broadcast without their consent ' for $20 million just before trial. Video-game maker Electronic Arts Inc. previously settled its portion of both cases for $40 million.
In the latest stage of the dispute, Northern District Judge Claudia Wilken, who presided over a bench trial in June, ruled “that the NCAA has the power ' and exercises that power ' to fix prices and restrain competition in the college education market that plaintiffs have identified.”
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