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<I><B>Online Extra:</B></I>Reinventing Associate Training at Law Firms
In the aftermath of the recession, many of us wondered what repercussions, if any, would last in the legal arena. One of the enduring effects is a continued aversion by clients to paying high rates for junior associates with thin experience. Relatedly, clients are no longer inclined to facilitate the training of associates on their matters, if they ever were. Yet, at the same time, many law firms are again adding more associates to their ranks because of the desire to push more work down to those with lower billing rates to contend with pricing constraints.
The result is that associates are under more pressure to be as effective as possible as soon as possible. Consequently, it is incumbent upon law firms to train associates to meet the demands of the current environment. But, what does this really mean?
In a market that has heightened expectations for client service, communication, the delivery of value at all stages of a representation and predictability in pricing, law firms must re-evaluate the nature and breadth of their associate training. As a long-time business and practice development coach and consultant who frequently works with senior attorneys, I see much more of a scramble by experienced lawyers to try to close a variety of gaps to meet market demands ' whether it's learning to use alternative fee arrangements or sending out client satisfaction surveys for the first time.
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