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Assumptions Can Kill You
In our roles as client-serving professionals, we make assumptions with regard to our clients, including their needs, their preferences and the advice we give them. Many of these assumptions about our clients are likely to be valid and result in good or, at least, non-injurious outcomes. Nevertheless, the point of this article is: Shouldn't we be more deliberate and questioning about the assumptions we make about clients ' in order to ensure that we don't end up with self-inflicted client relations issues?
Ask the Questions
What is the magnitude of the chasm between reality ' investigated, verified, analyzed and understood ' and any one of the key assumptions you've made about a client, such as might be based on old news, hearsay, supposition or out-of-date paradigms ?
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