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Google Accounts to Kids May Harm Their Privacy

By Bradley S. Shear
October 02, 2014

Recently, multiple media outlets reported that Google plans to offer accounts for their wide array of services to children under 13 years of age. See, “Google Is Planning to Offer Accounts to Kids Under 13,” WSJ.com. While the details regarding this alleged plan have not been publicized, it has already created a lot of concern with multiple privacy advocates. In response to these reports, the Center For Digital Democracy (CDD) stated: Anyone who knows how Google really conducts its business should be alarmed about its plans to make money off of kids.” See, “Google's Plans to Target Kids with Marketing and Ads.”'

Implementation Issues

There are many unanswered questions about this proposal. For example, how does Google plan on implementing this new offering? How will these accounts become compliant with the Children's Online Privacy Protection Act (COPPA)? Will accounts for children under the age of 13 (the age range that COPPA covers) be governed by a new privacy policy that actually protects the personal privacy of children rather than the standard Google consumer privacy policy that is in reality a data use policy?

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