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Maximizing Value in a Software Driven World

By Justin Hectus
December 31, 2014

Over the last decade, technology has at least conceptually moved from a supporting role to a central role in the legal industry. Law firms market their technology prowess and clients demand investments in systems and expertise to leverage technology on their behalf. It won't surprise any trainers out there, however, to read that law firms continue to face difficulty maximizing effective user behavior, mandating adherence to policies, and even encouraging attendance at training. That difficulty seems to be particularly apparent among attorney users. Client pressures on rates, proliferation of alternative fee arrangements, commoditization of legal services by alternative service providers, mandates by the Bar, and the fear of being called out by a client or a judge for a lack of competence in this area all encourage acceptance of the need for change, but making that happen in a profound way at an institutional level is a challenge.

The 2011 New York State Bar Association Report on the Task Force on the Future of the Legal Profession framed that challenge nicely, saying that we need to “redesign the way that we work so that technology is fully integrated into our workflow in an efficient and effective manner.”'Law firm management has been catching the drift, and 81% of the respondents in a 2013 PwC Law Firm Survey said their top business and support priority for 2014 and beyond was to improve the use of technology. With 80% of respondents in the same survey identifying their top priority in the current year as the need to implement or upgrade IT systems, you can extract some sense of the shift happening here.

Behavioral change in the workplace inevitably begins in earnest when there is tension: a push and a pull, a carrot and a stick, some honey and ' well, you get the idea. This has also been the case with legal technology adoption and training.

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