Why the Rise of Ascertainability Signals the Fall of 'All Natural' Consumer Class Actions

The filing of a consumer class action and the widespread publicity such a lawsuit draws often has an immediate adverse impact on the product, its brand, and its manufacturer. Taking control of these class actions early, containing them through appropriate corporate messaging, and ending them quickly at the class certification stage is therefore imperative, particularly in the food and beverage industry.

22 minute read December 31, 2014 at 11:00 PM
By
Vivian M. Quinn and Anthony J. Galdieri
Why the Rise of Ascertainability Signals the Fall of 'All Natural' Consumer Class Actions

The filing of a consumer class action is a significant event in the life cycle of a consumer product. The widespread publicity such a lawsuit draws often has an immediate adverse impact on the product, its brand, and its manufacturer.

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